Marcio S Galli
Weplex marketing - LinkedIn Marketing Campaign for Psychologists

We aim to acquire more psychologist clients for our integrated marketing platform, which provides professional websites, hosting, and ethical, results-driven marketing solutions.

When advertising on platforms like Instagram or even Google, we face limitations in targeting. Specifically, Instagram does not allow us to directly target psychologists based on their professional title, making it difficult to reach the right audience.

How can we ensure our campaign reaches the exact professional audience we want — psychologists in selected cities — with the most relevant message?

We have launched a targeted campaign on LinkedIn, which allows us to select both the geographic location (city-level targeting) and professional title ("Psychologist"). This ensures our ads reach only the relevant professionals in the cities we care about.

Campaign Details

• Audience size: ~5,000 professionals.

• Target locations: Ribeirão Preto and São José do Rio Preto (where we already have satisfied customers), plus additional cities like Campinas and Florianópolis.

• Ad creative: Image featuring Larissa, our happy psychologist client from Bauru.

• Ad message (English Translation):

More patients, especially for professional psychologists who seek a digital presence with objective marketing that respects the ethics of the profession. Discover our integrated solution — objective marketing with a professional website — including hosting, all in one platform. We are Weplex Comunicação, from Ribeirão Preto, supporting professionals such as psychologists since 2019 — learn from the case of our satisfied clients. If you are a psychologist interested in results — and value equally professional support — count on us. Schedule a presentation to learn more about our solution, our expertise in marketing, communication, and sales; and how all of this can make a big difference in your professional career.

• Landing Page: https://www.weplex.com.br/weplex_psicologos

Key Result Goal

• Objective: Acquire new psychologist clients.
• Key Result: Convert targeted LinkedIn leads into paying customers.

You can watch the video report on this campaign: