We log what we do, as we do, using Weplex. This season collects "use cases" which helps with the development of the product/value intended to support growth.

2025 Weplex sales report
In 2025, Weplex sales advanced with psychologists—3,000 contacted, 10% positive responses, and key learnings around credibility, messaging, and conscious marketing that improved traction and trust.
Marcio Galli

Celebrate the relationship with your clients through writing
Marcio S Galli honors Silvia Leite and the clients who keep Weplex alive, celebrating writing itself as a way to recognize shared marketing victories.
Marcio S Galli

Weplex information architecture - internal site pages indexed
Weplex now indexes previously hidden internal pages as a parallel season, bringing structure, tracking, and better reuse to backstage knowledge assets.
Marcio S Galli

Weplex engineering - Weplex3 means routes are data
Weplex3 promotes routes to JSON data so gen scripts build routes_generated.js, cutting boilerplate and keeping paths aligned with every site spec.
Marcio S Galli

Weplex marketing - LinkedIn Marketing Campaign for Psychologists
LinkedIn's city plus title targeting lets Weplex reach psychologists with Larissa's creative, proving how integrated sites and ads convert specialist leads.
Marcio S Galli

Weplex devops - more clarity to on off scripts for development
A refactored suite of devproxy scripts separates firewall, SSH, socat, and container duties, making on/off workflows clearer and safer for developers.
Marcio S Galli

Weplex devops - Exposing a developer machine as a public virtual host container
Walks through exposing a laptop server via Apache, Docker, socat, and SSH tunnels so dev.mydomain.com securely mirrors localhost only when needed.
Marcio S Galli

Weplex Engineering - The bot architeture and processing Whatsapp async messages
Details the WhatsApp webhook processor that deduplicates batched messages, marks them read, and replies once to guarantee predictable double-check receipts.
Marcio S Galli

Weplex Rec Studio - Supporting the creation of content through structured animations and effects
Introduces Weplex Studio Canvas, a floating mobile scene for recording site walkthroughs with built-in animations, ready for future automated narrations.
Marcio S Galli

Weplex marketing assistant to update customers with Google Ads reports / Google API approval
With Google Ads API approval, Weplex's assistant now pulls spend, clicks, and keyword reports for psychologists, reinforcing transparent campaign value.
Marcio S Galli, MM, GoogleAdsAPI

Weplex Labs - Use Cases - Updating the user with custom notifications in realtime
A QR-driven campaign for De&Dry store pings staff on WhatsApp the moment someone visits their bio links site, closing the loop on offline outreach.
Marcio S Galli

Weplex Labs - Use Cases - Author user creates a digital postcard for sharing from his assistant
Shows how Marcio uses the WhatsApp assistant's postcard mode to craft branded quote images that live in his site library and share instantly on social.
Marcio S Galli

Weplex Labs - Use Cases - A marketing department wants to post articles with consistency in terms of style
Explains how Weplex Academy enforces cohesive cover art and gallery structure so every article season feels polished and easy to browse.
Marcio S Galli

Weplex Labs - Use Cases - User creating her "bio links" site from a Whatsapp assistant
Demonstrates a chat-driven builder where users adjust colors, pictures, and links in real time to finish a Weplex bio links site without touching code.
Marcio S Galli

Weplex Labs - Use Cases - Bio links and Landing Pages for a Psychologist
Highlights Larissa's Instagram bio links hub that unites quick actions and a full landing page, keeping her therapy brand consistent across channels.
Marcio S Galli

Weplex Labs - Use Cases - Welcoming profile audio for Roosevelt psychoanalyst’s landing page
Roosevelt's landing page greets Google Ads visitors with a subtle profile audio cue, reaffirming credibility and inviting contact right away.
Marcio S Galli


