Marcio Galli
Advancing sales through Weplex sales in 2025

It is now 2026, and I want to use this time to celebrate the achievements of Weplex of last year. Specifically, I want to bring up a situation, to document our advancement in terms of the sales process.

To some extent, with a value proposition defined for our main vertical and product, Weplex for psychologists, we have advanced the sales process. While I am a CEO, sales was as never part of my routine. I confess I always feared sales or had a strong opinion preventing me to be a salesperson. Now I can declare that the involvement with this sales initiative was life-changing for me. And life-changing for the business too.

The numbers

Here is a summary of what we have achieved in 2025 last year:

• More than 3,000 psychologists contacted.
• We were able to get 10% of them to say yes.
• From that number, around 10% of them accept to get additional information.
• I believe there is between 1-3% are considering to some extent or valuing us as a potential platform and marketing solution for them.

The origin

• The process was in place probably from July of last year, but it was slow, struggling, like walking in the dark. Some interactions going on from time to time, we kept on moving without consistency.

• Eventually, we set up the office presence through the Google Maps online in the Google business. We also added photos and videos to there. In addition to that, we ended up launching a new homepage with improved changes to the marketing arguments and what can be considered the initial version of our marketing campaign from the given marketing internal point of view.

• That point of view was taking shape in the direction of what now it became a slogan known as "Conscious Marketing for professionals, Conscious Marketing for psychologists."

From struggling to traction

• At some point, we noticed an inflection point in terms of the process. Now, it's easier to see things with retrospect, and do some analysis. Some of the initial data suggests that our initial sentence, the phrase, through WhatsApp, was considered awkward or inappropriate in some cases or lacking credibility.

• Nevertheless, when we found a new welcome introduction message that gave us traction, meaning that prospects contacted were less angry, and returning positive responses, that took us into what we now understand is this 10% positive responses from a linear list of numbers, quite arbitrary, of active psychologists in a given city.

Some learnings

• Credibility matters.
• Having a marketing point of view matters.
• The video messages are helpful.
• Our target audience don't expect traditional marketing communication, such as more of the same in which they are flooded every day.
• Each demographic audience is different.
• Generally, people are suspicious of any person contacting them via digital means, likely because of fraud.
• Our pricing strategy, or any materials showing prices, is confusing.
• Our marketing messages need improvement.
• The point of view and values underneath Weplex seem to be supporting and creating a deeper connection with potential clients.
• The video materials in terms of marketing and educational materials are helpful.
• Having examples that are real and cases are also helping.
• Having the system of presentations that shows our marketing materials was also a helpful thing to do.